Baku Culture Channel – Bakı Mədəniyyət Kanalı – BMK is the first YouTube channel/company in Azerbaijan that also will create events, concerts, organizations to bring all the cultural richness to its audience and people. The main focus of this brand is to promote Azerbaijan’s old and new cultural significance. From Formula 1 to its national music culture called Mugham. With this branding, I tried to showcase the simplicity, modernism, usability, and adaptability of the mark. The brief from the client asked it to be colorful and distinguishable from other YouTube Channels and brands in Azerbaijan. This project of mine has been awarded by the judges from 8 different countries as The Best Branding Project at Azerbaijan Design Award 2020.